Whether you’re a startup or an established business looking to raise private or public equity, winning over investors requires a compelling value proposition, strong brand, professional shop-front, and targeted approach to communications. We have specialist experience in raising seed funding and private equity, and preparing businesses to list on the ASX.
First, we work with you to develop a go-to-market strategy and plan, which may include: establishing a clear vision, defining your value proposition and key messaging, developing your brand, and identifying target investors / shareholders, media and industry groups.
Then we prepare and equip your business to go to market with a strong online presence, and all the digital and traditional materials you need to effectively present your proposition and stand out in crowded capital markets.
With your offer out, we’ll support you with a targeted communications plan to gain exposure, generate interest and convert leads. This may include search engine optimised blog content, automated conversion funnels, eDMs and media releases.
Once funds are raised, we’ll evaluate your ongoing marketing needs and look to work with you on a long-term basis, whether it’s via B2I, B2B or B2C marketing.