Taking a Business Full-Time With The Right Digital Marketing Services
Client. A part-time e-commerce website selling specialised outdoor gear.
Expertise. Digital marketing services, including auditing, digital marketing strategy and marketing coaching.
Mission. Holistically review our client and develop digital strategies to help develop the business into a profitable, full-time operation.
Impact. 186% revenue growth in 6 months, at a higher profitability rate than ever before, with average order value 2.2 times larger than the previous year.
186%
Increase in revenue in 6 months
120%
Increase in average order value
2.2x
Larger average order value than the previous year
The objective
Our client* was a part-time e-commerce website selling specialised outdoor gear. The owner was struggling to transition from part-time to a full-time business. Even with growing sales, the rising costs of online advertising negatively impacted our client's overall profitability.
Objective's digital marketing services were engaged to holistically review our client and develop some digital strategies that could help develop the business into a profitable, full-time operation.
Our approach
Objective was brought on board as a digital marketing consultant by our client to coach him to understand marketing, including auditing his business, which would ultimately help him reach his goals of going full-time and remaining profitable. This included:
- Learning and understanding on how to analyse Google Analytics, website conversion path, performance of his Google ads, website ranking, keyword research and more.
- We conducted a competitive analysis. This included researching the competitors, their positioning, trends and potential size of the market in various channels to determine where the growth opportunities were for our client.
- We also audited his product range performance and pricing. This allowed us to identify how he could adjust these to gain further competitive advantage and increase margins, while retaining customers.
From here, our digital marketing strategist developed a sound digital marketing strategy, focusing on actions that would deliver the biggest gains. This was done via ongoing coaching by our digital marketing strategist with the owner on what and how to implement the best techniques.
Switched on marketing knowledge and strategies. Thanks to Anne and her team at Marketing Minds for their help in transforming a part-time seasonal sideline into a business with purpose and direction.
Our Client
Desired outcomes
Overall, our client increased their revenue by 186% in 6 months thanks to sound digital marketing services and digital strategies. More importantly, this was at a higher profitability rate than ever before. The source of online traffic also changed with the focus on 'free traffic' achieved through the ranking on Google for the right keywords, which allowed the reduction in ad spend. Overall, our client was also able to command higher prices for their products with the shift in the look and brand message. This has resulted in the average order value being 2.2 times larger than the previous year (120% increase). In addition, the growth has continued into the typically slow, off-season period.
The owner has therefore achieved his goal for his company, becoming a full-time business, thanks to good digital marketing services. This was all achieved within six months, and in the process has learnt key skills that will help him continue to grow the business into the future.
Here are more outcomes we achieved through our digital marketing services
- Developed some immediate USPs (unique selling points) for our client so that they are truly unique from his competitors, while identified opportunities for others to be developed over time.
- Curated key messages that resonated with his target audience to better improve his digital marketing services through conversion and relevance of the advertisements.
- Introduced price increases and focus on products to change the brand perception of the brand and to appear more valuable and trustworthy.
- Optimised the website conversion path through various digital strategies so that our client maximised potential returns from every website visit.
- Moved his Adwords Provider to a more effective and experienced provider that delivered better results for less.
- Introduced each change strategically so that it did not isolate the current customers and grew market share accordingly.
* The name of the client and company has been changed to protect the company's privacy.
To find out more about our branding & marketing and digital marketing consultant services, feel free to contact hello@objective.co.nz or get to know our digital marketing strategists here https://objective.co.nz/our-team/.