Driving growth for a $4.5M rental business
Marketing Strategy & Outsourced Marketing Services: Driving Growth for a Rental Management Business
Client. Katie* is the owner of a rental management company with a business valued at over $4.5 million and operating without an in-house marketing team.
Expertise. Outsourced Marketing Services, Marketing Strategy, Supplier Management, CRM Marketing, Campaign Management, Project Management, Digital Marketing Agency Services.
Mission. To act as a full-service outsourced marketing partner, managing supplier relationships, campaigns, and client communications from end to end.
Impact. Successful marketing campaigns delivered, achieving a 3.5% increase in website conversion while reducing ad spend by 10%, alongside a measurable increase in revenue.
*The client's name has been changed to protect the company's identity.
The objective
Katie* has a business worth over $4.5 million yet did not have a marketing team. Without the time or expertise for this field, she used Objective’s outsourced marketing services to effectively execute her marketing strategy.
Our approach
Our dedicated Digital Marketing Manager acted as Katie’s strategic anchor to bridge communication with suppliers and deliver every element needed to implement seamless, high‑performing marketing campaigns. We:
- Designed relevant briefs and managed the selection process for the best suppliers
- Project managed workflow and communication with suppliers
- Reviewed all proposals and recommended the right partners
- Negotiated contracts to benefit Katie and her business
- Managed new product launches
- Utilisation of the business CRM and email automation and email marketing to Katie's clients, such as e-newsletters and product manuals
The Impact
Objective's outsourced marketing services go beyond what a typical digital marketing agency will do. This enabled us to achieve the following goals for Katie's business:
- Easy, worry-free experience for Katie through selecting the right suppliers and transitioning without any issues
- New marketing and promotional campaigns delivered successfully, "website conversion by an average of 3.5% while reducing our ad spend by 10%"
- The right messages communicated effectively through the right marketing channels
- Measures put in place to monitor the success of the campaigns and allow for continuous improvements
- Increase in revenue