Marketing is powerful. When we use this power to drive businesses to achieve more and do more good, it’s going to result in a better world.
Anna Leary, Objective Director
Marketing is powerful. When we use this power to drive businesses to achieve more and do more good, it’s going to result in a better world.
Anna Leary, Objective Director
We are a marketing company using our expertise to do good.
Marketing for good is about helping ‘good’ businesses succeed. We work with purpose-driven, growth-oriented businesses who aspire to make a positive social, environmental and economic impact.
We’re not an agency, but an outsourced marketing department. We work remotely and are also integrated with our clients’ teams – providing full marketing resource at a fraction of the cost.
We believe marketing is an extraordinarily powerful yet often under-utilised success lever.
Fundamentally, marketing’s role is to drive business strategy. In what can be a complex marketing ecosystem, we cut through the fluff and focus on what’s right for your business. We’re not here to sell you what you don’t need.
By marketing effectively, we seek to redefine what marketing is and what it can achieve.
The result is peace of mind and a return on your marketing investment.
Have confidence that you’ve got a highly skilled marketing team behind you who genuinely cares and has your business’ best interests at heart – covering all bases, positioning you effectively, and spending your budget wisely. We take care of everything so you get more time to focus on your business.
We work and evolve with you on a long-term basis; constantly fine-tuning activity and leveraging the latest marketing methods, tools and technology to give your business incremental advantage in the market.
“Objective’s services have been, and will be, fundamental to our success.” – Dermot Butterfield, Wych Chief Executive
“Objective makes high level marketing capability affordable to us.” – Alin Ungureanu, Chelmer CEO
“Objective got the job done within a tight timeframe and were flexible to suit our needs.” – Erlyn Dale, Non-Executive Director, NZCS
“Objective worked seamlessly across our business to build a social media presence that met every KPI we set.” – Hayden Stanaway, Director Auckland & Wellington Residential, Bayleys
“Objective’s services have been, and will be, fundamental to our success.” – Dermot Butterfield, Wych Chief Executive
“Objective makes high level marketing capability affordable to us.” – Alin Ungureanu, Chelmer CEO
Make the world a better place, pragmatically. #marketingforgood
Unleash the power of marketing as a catalyst for positive change.
Enable top-tier marketers to collaborate with aligned clients and drive collective success, resulting in a positive impact.
Our crew, clients and partners are all aligned with our purpose and values.
We have the passion and resilience to get things done and deliver the best outcome for our clients.
We think, make decisions and take action both with our minds and our hearts.
We protect the environment through who we work with and how we work – ensuring our operations are environmentally sustainable.
We genuinely care for all who contribute to Objective. We aspire to improve the communities we touch, and work with like-minded businesses.
We lead the marketing profession with integrity, and operate in an efficient, transparent and collaborative way.
Good people, exceptional marketers. ⬤ Our marketers are highly skilled, qualified professionals – we strive to hire the top 2%. Each crew member has been carefully recruited for their skills, qualifications, experience and values – and aligned with our clients for best-fit.
Director
BCM (Marketing), BA (VisArts), FCIM
Project & Operations Lead
BC (Marketing)
Marketing Team Lead
BBS Hons, MBS (Marketing)
Digital Marketing Specialist
BCom Hons (Marketing)
Marketer
BA (Media & Comms), PgDip (Comms Mgmt)
Social Media Specialist
BCS (Marketing & PR)
Social Media Content Specialist
BCS (Advertising and Television)
Graphic Designer
Dip. Graphic Design