Planning doesn’t have to be a long-winded, theoretical process. Utilising our established frameworks, we ensure all bases are covered and move through the process quickly and efficiently.
The marketing plan establishes a roadmap based on the marketing strategy. It includes activity, timing, internal resource and external costs tailored to your business. Our comprehensive approach considers the entire marketing ecosystem.
The basis of our planning is a template we’ve developed that details every tactical marketing tool we could engage. First we audit any current activity, then based on the strategy, we determine what tools we are going to use in what way.
We prioritise activity and forecast investment, so the outcome is a well-honed tactical plan with an aligned budget.
Tactics are the ‘how’ – how we achieve the overarching strategic goals.