Strategy is about evaluating options and then making optimal choices. With your end goals clearly in mind, we utilise a series of frameworks to collectively develop your marketing strategy.
First, we get a clear snapshot of your business as it stands via a ‘state of the nation’ session. We objectively examine success factors and pain-points, prioritise opportunities, and establish actions.
Our target audience and buyer journey session provides a clear understanding of your market, target segments, personas and how to reach them. We map out the process your audience goes through to become aware of, evaluate and purchase your product or service. This approach allows us to market more effectively and efficiently to your prospective customers and maximise ROI.
A prioritised summary of current and future sources of competition informs your brand strategy and positioning. Our competitive analysis identifies current and future sources of competition, and then examines their strengths, weaknesses and relative positioning via general market research. More in-depth external qualitative or quantitative research may be recommended.
Your brand is what your customers believe in and connect with. Determining a unique position in the market for your brand and clearly articulating this creates competitive advantage and intangible asset value. Clarifying brand positioning provides a benchmark for brand behaviour and ensures it is built into all areas of the business.
We bring all this intel together using an internationally regarded model. At the end of the process you’ll have a current and robust marketing strategy that will drive your business forward in the right direction.
Fundamentally, marketing’s role is to drive business strategy and help achieve your objectives.