Digital technology is transforming how we do business, however, the traditional ‘principles’ of marketing still apply. Traditional marketing considers the marketing mix and time-tested marketing techniques that are still relevant.
With your business strategy in hand, we review and refine your marketing mix: product/service offering, price, promotion, place, people, processes and physical evidence.
This ensures your business has a solid foundation to market from and that these things are aligned with your target audience segments and buyer journeys.
Focused on what’s right for your business, we consider the relevance and effectiveness of traditional marketing collateral and media. After developing a traditional marketing approach, we’ll integrate it into your overall marketing plan, to implement alongside other marketing activities.
The buyer journey (awareness, interest, desire, and action) is still the basis of effective marketing.