Getting New Zealand back on its feet is a big job, and we need all the help we can get. Marketing is a powerful lever you can use to improve your business and drive it towards its goals.
Brainstorming marketing tactics to get you through these challenging times is pointless without a clear understanding of your goals, target audience, and point of difference. It’s not time to take drastic measures, but be nimble and act with purpose.
We’ve put together a free Marketing SOS Template below to help New Zealand business owners get clarity, make the right decisions, and take action toward their business goals. It’s a super simplified, condensed version of the frameworks our expert marketers work through to develop a full marketing strategy and plan.
- Business strategy – paint the big picture
- Target markets – audience segmentation & analysis
- Competitor analysis
- Develop your brand positioning
- Audit existing marketing activity
- Set marketing goals & KPIs
- A simple framework to develop a 90 day quick-win marketing plan
No matter what stage, size, or industry your business is in, use this template to figure out what marketing activity is going to propel you toward your goals, and what you can let go of to preserve cash.
If you’d like to get an understanding of marketing fundamentals before you start, the blog posts below will be helpful: