Chelmer already had a strong position in the New Zealand market when we started working with them. The team had decades of industry experience, there was equity in their current brand, and their custom-configurable software suite offered exceptional value.
Through developing long-term client relationships and word-of-mouth, they’d gotten by without a marketing strategy or plan for 30 years!
However, with a three-decade old brand and ambitious growth plans, a refresh was due. They needed to build trust and credibility to gain new business and strengthen relationships with existing clients (New Zealand’s top wealth management companies). When an opportunity to present at the 2018 Trust Officers Association Philippines (TOAP) Summit in Manila arose, Chelmer had to put their best foot forward, fast!
Starting with a workshop to understand their business and objectives, we developed a marketing strategy and plan with prioritised activity. This included an audit, target audience and buyer journey analysis, brand positioning and key messaging. We helped to articulate their purpose, mission and vision – demonstrating their core desire to make a positive impact in the world.
Our aim was to take a successful, albeit under marketed New Zealand technology business and position them to hold their own on the world stage and facilitate growth. Anna Leary, Objective Marketing Director
From there, we allocated a best-fit marketer, with specialist experience in B2B engineering and technology to implement the plan and work with Chelmer on an ongoing basis.
Continuing to build a strong marketing foundation, we developed content: team LinkedIn profiles, blogs, thought-leadership and case studies, collateral for presentations and proposals, and internal document templates. This included selecting a fit-for-purpose online platform that enabled the sales team to create digital proposals.
Positioned as a pre-eminent technology partner to the wealth management industry, Chelmer now have a modern, credible, world-class identity to match, and are equipped with a marketing strategy, tools and resources to grow their business.
- Globally competitive brand
- Digital web-based collateral
- Defined purpose, mission, vision and capability
- Profiled team and expertise
- Proactive marketing driving business strategy
Going forward, we’re continuing to work with them to further strengthen their brand positioning, deepen client relationships, and gain new business throughout Asia Pacific and beyond.
Our marketing team is responsible for how we are seen by everyone. The extensive experience and expertise found in the Objective team allows us to present our depth of knowledge and unique proposition that differentiates us in the market. Alin Ungureanu, Chelmer CEO