Brand is more than just a logo – it’s the persona of your business. It has a story, voice, look, feel, personality and value set; it’s what your audience believes in and connects with.
Brand is a significant lever to create differentiation and goodwill, and is becoming increasingly valuable in a digitised world. Whether you have an existing brand or need a new one, we can help.
Because brands exist both in an ever changing macro environment and a fluid internal business context, they need to be created or evolve to reflect this.
Whether we are creating a brand or refreshing it, our brand evolution / development process starts with the marketing strategy. The target audience, competitive analysis and positioning work all inform how the brand is articulated. The latter includes your brand’s essence, value set, personality, visual identity, competitive positioning and value proposition.
The next step is the visual articulation of your brand, starting with a brief. This is a clear and concise summary of the brand’s positioning and what needs to be created and why – examples being logos, lock-ups, imagery, and key messaging for different channels; ensuring the brand positioning and offerings are weaved into all marketing communications.
Design concepts are developed, evaluated and refined against the brief and then expanded into content for ongoing use. This process is both an art and a science.
Going forward, we’ll ensure your brand’s intellectual property is optimally protected. We’ll also ensure your brand integrity is maintained, by applying your brand consistently across all touch-points.
A strong brand is a valuable intangible asset that sets you apart and gives you a competitive advantage.