People with shared interests come together online and offline to connect, share stories, voice opinions and discuss ideas. Community marketing is about humanising your marketing efforts and actively participating in these groups – not to sell, but to listen, learn, contribute and engage with your audience.
Social media is home to the largest online communities – with over 3.5 billion users worldwide, it’s an important platform to market from.
To utilise it effectively, the first step is to develop a strategy with clear goals and metrics that align with your overall marketing strategy. If you’re new to social media, we’ll set you up on the best platforms to reach and engage your audience. If you’re already using it, we’ll audit and fine-tune your existing activities.
Linking in your brand, content and relationship marketing strategies, we’ll create, publish and promote relevant and timely social media content that provides value to your audience. If appropriate, we’ll look at integrating public / investor relations and influencer marketing. The aim is to build trust and loyalty, and grow your community through authentic, meaningful conversations.
Keeping an eye on data insights, we’ll provide regular reports that track progress and performance against KPIs.
Objective have worked seamlessly across our business to build a social media presence that has met every KPI we set, including being the most engaging real estate community on the North Shore on both Facebook and Instagram. They haven’t just ‘done’ our social media; they’ve understood our team, our target audiences and our goals, then delivered. Hayden Stanaway, Director Auckland & Wellington Residential, Bayleys.