When customers invite you into their world, get to know them by gathering and analysing insights about their business, people, and markets so you can serve them better. Information can be collected from various sources, such as conversations, emails, social media, observation, qualitative / quantitative research, data analytics and direct feedback.
Acquiring new customers can be an expensive and challenging task for any business. Relationship marketing is a long-term strategy that aims to retain customers and attract repeat business. The focus is on delivering a personalised experience and nurturing one-on-one relationships with individuals.
We’ll make sure you have the best CRM system in place to collate this information. Integration with email / text marketing, social media, proposal software, live chat, e-commerce etc., will help to streamline and automate your sales and marketing activities and guide customers or leads through an acquisition or retention cycle.
To make individuals feel special, tailored messaging is key, along with an authentic purpose / mission / vision they can align with. We can help you develop this, along with loyalty programmes and incentive-based reward campaigns. The aim is to create a club they are excited to be members of.
To measure how well you’re satisfying customers and meeting expectations, we’ll set up tools and procedures to proactively gather customer feedback and use these valuable insights to improve products / services and enhance customer experience.
In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last. John Romero