Marketing is extraordinarily powerful. It plays a critical role in driving the global economy, and in determining whether a business succeeds or fails. Effective marketing drives success, while ineffective marketing can be detrimental.
With a 20+ year history in marketing, and C-level experience running businesses and managing her own, our Founder and Director Anna Leary established Objective in 2017. Her vision was to unleash the power of marketing as a catalyst for positive change.
Marketing is powerful, and if we use this power to help businesses achieve more and do more good, it’s going to result in a better world.
Our purpose and values
Objective exists to make the world a better place, pragmatically. Marketing can do a lot of good, and we chose to use it for this purpose. ‘Marketing for good’ is all about using our marketing expertise to help ‘good’ businesses succeed. ‘Good’ = making (or aspiring to make) a positive environmental, social and economic impact.
At the heart of our culture and everything we do are our three core values:
- Integrity: We take pride in doing the right thing at all times – for our crew, our clients, our partners, community and environment. We think, make decisions and take action both with our minds and our hearts.
- Energy: We have the passion and commitment to get things done, work through challenges, and deliver the best possible outcome for our clients (and their customers).
- Synergy: Our crew, clients and partners are all aligned with our purpose and values. We match our marketers with clients for a best-fit based on skills, experience, and qualifications
“To unleash the power of marketing as a catalyst for positive change” is our vision. It reflects what we aspire to achieve. Our mission is our roadmap to get there: to enable top-tier marketers to collaborate with aligned clients and drive success, resulting in positive impact.
To get the best results, we strive to attract and nurture the very best, qualified marketers. Our aim is to enable both our clients’ businesses and our marketers to reach their full potential, and our progressive business model and flexible approach supports this.
Together, our crew and clients are empowered to drive collective success and make a positive impact – not just for themselves and their businesses, but for our communities, economy and environment.
It’s just the beginning of our journey. Even though we’re relatively new, we believe that working together with talented, like-minded people can achieve amazing things.
Our ultimate goal isn’t about how big we become, but how much good we can do.
If you’re doing good, we’d love to discuss how we can work together to make the world a better place.